Mission and core values

Masterlink Group’s unique culture reflects our mission, corporate values and guiding principles. These define our behavior as a company, emphasize teamwork and innovation and inspire our people to have total dedication to the client.

Our mission

We make companies successful by guaranteeing the best customer experience for their clients



We are committed to our client's success.


We are committed to our client's success.


We guarantee trust, transparency and respect in our relationships with all our stakeholders


We act with integrity, true to our values, defending what we believe in and taking responsibility for our actions.

We are passionate about the customer experience. Every day we connect more than xx consumers with leading brands across x countries, helping companies meet increasing consumer needs while improving business efficiency.

We do so by delivering a differentiated customer experience that generates value for consumers and companies through our unique blend of people, solutions and channels.

Masterlink Group stands as the leading provider of customer relations services and solutions in Latin America and ranks among the top three worldwide. Our strong operational presence in Latin America and Spain allows us to support clients in our local markets and to provide a leading nearshore solution to companies in the US.

We have developed long-lasting client relationships thanks to our deep understanding of the sectors and cultural environments where companies operate. As a result, we provide unique insights into our clients’ businesses, operations and consumer needs, helping Atento to become the trusted partner in meeting increasing consumer expectations for companies around the world.

Our motivated team of over xx employees is a key enabler for our business model and a core competitive advantage. This is reflected in Masterlink Group position as the only CRM/BPO firm among the top 25 companies to work for in the world, according to Great Place to Work Institute’s ranking of the World’s Best Multinational Workplaces.